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🧸 Product RO April 26, 2024

Burberry — The Beat

Eau de toilette, intended for women, vaporiser, 75 ml

📷 Safety Gate / European Commission · Source
Additional photo Additional photo Additional photo
Burberry — The Beat
📷 Safety Gate / European Commission · Source
Risk level
Serious risk
Type
Chemical
Category
Cosmetics
Hazard
According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation.
Origin
France

⚖️ Actions ordered by authorities

  • ▸ (to: Retailer) Stop of sales
Barcode (GTIN): 5045233404831
🗄
Archived (older alert)
This alert was reported 761 days ago and has been moved from our active feed to the archive. The original safety information still applies — we have no confirmation from the issuing agency that the product is safe again. Refer to the official notice for the current status.
📈 Timeline
10 days in total
May 17, 2026 May 27, 2026
Daily snapshot data starts accumulating once the scheduler runs — for now this is interpolated from the agency's first/last dates.

What is this? This is a perfume called The Beat by Burberry. It has a chemical that is not allowed in cosmetics.

What's happening? The perfume contains a banned chemical called BMHCA. This chemical may harm health and unborn babies.

Does this affect me? If you use this perfume in Romania, you could be at risk.

What should I do? Stop using the perfume and ask your pharmacist or doctor for advice.

🤖 This plain-language summary is automatically generated from the official agency notice using AI. It is for general information only — not medical advice. For decisions about your health, always consult a pharmacist or doctor and read the official source linked below.

🔬 Medical / technical details (for professionals)
Brand(s) / product name(s)
Burberry
Agency-published detail

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. · Origin: France

First published
April 26, 2024
Last refreshed by us
1 week ago
Severity (as classified)
High
Official source
https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10012885

All information on this page comes from the official agency notice. We translate and summarise it; we don't add or edit facts.

Related alerts

High IT resolved 3 months ago

Burberry — Brit Rhythm

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA – Lilial), which is p...
High IT resolved 4 months ago

Burberry — The Beat

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited...
High IT resolved 10 months ago

Burberry Fragrances — Brit Sheer

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited...

❓ Frequently asked questions

▸ What is this product recall alert about?
Burberry — The Beat. Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the heal...
▸ When was this alert issued?
This alert was issued on April 26, 2024 by EU Safety Gate.
▸ Which countries are affected?
The alert applies to Romania.
▸ How serious is this alert?
Serious risk. A serious risk means the product or medicine can cause significant harm. Treat the alert as urgent.
▸ What should I do?
If you have this product at home, stop using it and return it to the point of purchase for a refund. Keep the receipt if you have one — most retailers refund without it for safety recalls.
▸ Where can I find the official notice?
The full official notice is published on ec.europa.eu.

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⚠️ We aggregate official notices. We do not give medical advice. For medical or legal decisions, consult the source agency and a qualified professional.