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🧸 Product IT October 6, 2023

Loreal — Loreal Paris Elvive

Shampoo

📷 Safety Gate / European Commission · Source
Loreal — Loreal Paris Elvive
📷 Safety Gate / European Commission · Source
Risk level
Serious risk
Type
Chemical
Category
Cosmetics
Hazard
According to the list of ingredients the product contains 2-(4-tert- butylbenzyl) propionaldehyde (BMHCA), which is forbidden in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation.
Origin
France

⚖️ Actions ordered by authorities

  • ▸ (to: Retailer) Ban on the marketing of the product and any accompanying measures
Barcode (GTIN): 800980135272
🗄
Archived (older alert)
This alert was reported 964 days ago and has been moved from our active feed to the archive. The original safety information still applies — we have no confirmation from the issuing agency that the product is safe again. Refer to the official notice for the current status.
📈 Timeline
10 days in total
May 17, 2026 May 27, 2026
Daily snapshot data starts accumulating once the scheduler runs — for now this is interpolated from the agency's first/last dates.

What is this? This is a hair-care product made by L’Oréal. It contains a chemical called BMHCA that is not allowed in cosmetics.

What's happening? The product has been sold in Italy even though BMHCA is banned. BMHCA can irritate skin and may harm unborn babies or fertility.

Does this affect me? If you used this product in Italy, you may have been exposed to the banned chemical.

What should I do? Stop using the product and ask your pharmacist or doctor if you have any concerns.

🤖 This plain-language summary is automatically generated from the official agency notice using AI. It is for general information only — not medical advice. For decisions about your health, always consult a pharmacist or doctor and read the official source linked below.

🔬 Medical / technical details (for professionals)
Brand(s) / product name(s)
Loreal
Agency-published detail

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients the product contains 2-(4-tert- butylbenzyl) propionaldehyde (BMHCA), which is forbidden in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. · Origin: France

First published
October 6, 2023
Last refreshed by us
1 week ago
Severity (as classified)
High
Official source
https://ec.europa.eu/safety-gate-alerts/screen/webReport/alertDetail/10010322

All information on this page comes from the official agency notice. We translate and summarise it; we don't add or edit facts.

Related alerts

High IT resolved 11 months ago

Loreal Paris — Preference

Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited...

❓ Frequently asked questions

▸ What is this product recall alert about?
Loreal — Loreal Paris Elvive. Risk level: Serious risk · Type: Chemical · Category: Cosmetics · Hazard: According to the list of ingredients the product contains 2-(4-tert- butylbenzyl) propionaldehyde (BMHCA), which is forbidden in cosmetic products. BMHCA may harm the reproductive system, may harm the healt...
▸ When was this alert issued?
This alert was issued on October 6, 2023 by EU Safety Gate.
▸ Which countries are affected?
The alert applies to Italy.
▸ How serious is this alert?
Serious risk. A serious risk means the product or medicine can cause significant harm. Treat the alert as urgent.
▸ What should I do?
If you have this product at home, stop using it and return it to the point of purchase for a refund. Keep the receipt if you have one — most retailers refund without it for safety recalls.
▸ Where can I find the official notice?
The full official notice is published on ec.europa.eu.

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⚠️ We aggregate official notices. We do not give medical advice. For medical or legal decisions, consult the source agency and a qualified professional.