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🍎 Food IE March 27, 2023

Non permitted food additives in breakfast cereals from the USA

Classification
Border rejection notification
Risk
Serious
Category
cereals and bakery products
Hazard
colour E 102 - tartrazine unauthorised use - {food additives and flavourings} *** labelling absence - {labelling absent/incomplete/incorrect}
Origin
United States
Notifier
Ireland
🗄
Archived (older alert)
This alert was reported 1160 days ago and has been moved from our active feed to the archive. The original safety information still applies — we have no confirmation from the issuing agency that the product is safe again. Refer to the official notice for the current status.
📈 Timeline
0 days in total
May 17, 2026 May 17, 2026
Daily snapshot data starts accumulating once the scheduler runs — for now this is interpolated from the agency's first/last dates.

What is this? Some breakfast cereals from the USA may have a yellow food colour called E 102 (tartrazine) that is not allowed in Europe. The labels on these boxes may also be missing or wrong.

What's happening? These cereals were stopped at the Irish border because they break EU safety rules.

Does this affect me? If you bought these cereals in Ireland, they could be in your home right now.

What should I do? Do not eat them. Ask your pharmacist or doctor if you feel unwell after eating them.

🤖 This plain-language summary is automatically generated from the official agency notice using AI. It is for general information only — not medical advice. For decisions about your health, always consult a pharmacist or doctor and read the official source linked below.

🔬 Medical / technical details (for professionals)
Agency-published detail

Classification: Border rejection notification · Risk: Serious · Category: cereals and bakery products · Hazard: colour E 102 - tartrazine unauthorised use - {food additives and flavourings} *** labelling absence - {labelling absent/incomplete/incorrect} · Origin: United States · Notifier: Ireland

First published
March 27, 2023
Last refreshed by us
1 week ago
Severity (as classified)
High
Official source
https://webgate.ec.europa.eu/rasff-window/screen/search?notificationReference=2023.2060

All information on this page comes from the official agency notice. We translate and summarise it; we don't add or edit facts.

Related alerts

❓ Frequently asked questions

What is this product recall alert about?
Non permitted food additives in breakfast cereals from the USA. Classification: Border rejection notification · Risk: Serious · Category: cereals and bakery products · Hazard: colour E 102 - tartrazine unauthorised use - {food additives and flavourings} *** labelling absence - {labelling absent/incomplete/incorrect} · Origin: United States ·...
When was this alert issued?
This alert was issued on March 27, 2023 by EU RASFF.
Which countries are affected?
The alert applies to Ireland.
How serious is this alert?
Serious risk. A serious risk means the product or medicine can cause significant harm. Treat the alert as urgent.
What should I do?
If you have this product at home, stop using it and return it to the point of purchase for a refund. Keep the receipt if you have one — most retailers refund without it for safety recalls.
Where can I find the official notice?
The full official notice is published on webgate.ec.europa.eu.

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⚠️ We aggregate official notices. We do not give medical advice. For medical or legal decisions, consult the source agency and a qualified professional.